First category - Format
We separated our printed material into the following groups:
- Promotional material
- Business cards
We then divided the group further, using a variety of different categories.
None food and drink
Subdivide 2 (COLOUR)
3/4 plus stock
We then had a discussion about whether things look cheap or expensive depending on the colours used. For example, Molton Brown is a high end brand, but it is a monochromatic design, and therefore is probably less expensive to produce than a full colour design.
Subdivide 3 (PRODUCTION)
We didn't have any bespoke examples, so I am interested in researching further into this category.
Whilst categorising production, we considered the audience size, as well as the cost of production as well.
Subdivide 4 (PROCESS)
After this I presumed we would do finishing and stock, but we had actually covered these categories already within our other divides.
We then had a discussion about ordering our printed materials into cost. Initially we had Liz Earle at the high end, but once we had a discussion about it we decided that packaging is in fact thrown away so it is likely to be more of a mid range design example.
After the break we organised the same objects into the following categories:
- Branding and Identity
- Packaging and Promotion
- Publishing and Editorial
- Information and Way finding
We put ours into groups, but we didn't have any for information and way-finding.
We were then asked to write a list of things we want to find out more about:
- What quantifies as mass production?
- What is pad printing and how is it applied to design?
- The cost of high end packaging
- How to emboss/impression
- How does the ink used on high end branding/packaging differ to low end?
- What is a bespoke brand?
- What are examples of bespoke brands?
- Do high end brands pay more to print on their packaging?
- Is screen printing the cheapest option?
We then went round the class and shared what we had found:
Other people mentioned the following:
- Spot varnish
- Difference between mass produced/short run
- How receipts are printed
- How to make inks
- How to print on napkins
- Refresh the colour theory
- How to foil professionally
- Improving general knowledge (binding etc)
- Printing white on black stock
- Packaging software (one of my thoughts)