Friday, 28 February 2014

OUGD503 Responsive: Design Process 2: Dialogue Exhibition (Development)

When Eve and Nathan came into the studio and presented this brief to us I instantly saw it as a fantastic opportunity to get my work recognised in the public eye, and also to engage in a project which is completely different to anything I have worked on previously. 

This is also a brief which can take as long as we decide to spend on it, depending on how long it takes for us to come up with an idea which is suitable and which I am happy to submit.

Rather than working straight on the computer I decided to write down some of my initial ideas and thoughts on paper. I considered how I could illustrate sign language, imagery, letters, social media and speech. I also thought about how speech and imagery would also relate closely to another brief I am working on at the moment which relates to Autism and communication. 

I then had a deeper think about potential design ideas as opposed to just the themes themselves. I came up with quite a few different ideas which I thought would be worth exploring, a couple of which stood out to me as being the most appropriate.

I decided to get in touch with one of my old friends from school who has just graduated as a journalist. She therefore uses shorthand a lot. I got in touch with her and she responded within the hour which was helpful! I explained my concept and asked whether it would be possible for her to cooperate. This would also class as primary research, however I have included it in my development as it demonstrates how my idea is progressing. 

When Ella replied and said she would be willing to help, I asked her if she could write out 'communication' and 'dialogue' and then a quote relating to teeline shorthand which is the type of shorthand she uses. Below are the responses I received. I quite like how this can only be deciphered by someone who is used to writing in shorthand, but to the rest of the audience it is a mystery waiting to be solved before it 'communicates' the message. 

Using Illustrator, I decided to draw over the photograph Ella had sent to me. This was quite straight forward and I was happy with the outcome straight away and think it would work well when paired with another person's work. 

I had another idea about researching into Cuneiform, which is one of the first known forms of writing. Again, this is research that illustrates development and where my idea came from. I used a generator online, which at first I questioned the accuracy, but then I double checked with a couple of other websites before clarifying that it was correct. 

I wrote out 'dialogue' in Cuneiform and below is the result. Instantly when I saw how the computer had generated the response, I could see how this would work as a pattern or how an enlarged version would work well to create a bold image. 

I experimented and drew over the example I had. I quite like the linear effect, however I wanted to experiment with splitting some of it up so that it would fit a page a little bit better without leaving as much negative space. 

I also experimented with trying to create the word dialogue simply using the triangular shape, however this didn't work as well as I had imagined and it defeats the purpose of using Cuneiform. 

I then tried enlarging the pattern in the background to see what effect this would have on the design. I quite like it, however I don't feel as though it would be striking enough when paired up with another design. 

As I hadn't yet tried it, I decided to fill in some of the triangles to make the pattern stand out a bit more. I instantly felt like this improved the design dramatically.

By simply enlarging the pattern and allowing it to cover the majority of the page, this is the result. I think this is much more satisfying and attractive. When the design remained at a small scale it looked quite lost. 

Applying the same technique to this piece of work, I decided to fill in some of the triangles once again. With no particular method or order, I filled them in randomly to create a more visually exciting piece. 

I submitted all of the completed designs shown above for them to choose the most appropriate. I am really pleased with the outcomes and have put quite a lot of thought into this work so hope it works well when screen printed with another design.


Overall, I have really enjoyed this brief. I spent a couple of days working on it and managed to create a selection of ideas which are well suited to answering the brief. I quite liked having the restrictions in place of only being able to create it in black and white, as it allowed the design to speak for itself and it also helped me to focus on the content rather than worry about the specific details. 

The opening night was also a great success and it was really lovely to see all of the three year groups there together. It is very rare that there is an opportunity where we can all socialise outside of college, and so this was a good way of doing this. I am hoping that in the future we have more events which enable the three groups to come together, as it is beneficial for everyone in my opinion. 

OUGD503 Responsive: Design Process 2: Champneys Development

Below are all of the pieces of paper I had collected over the period of this brief to remind me to get everything done on time and manage my time well. 

For some of our presentation boards which Issy put together for one of our crits, I mocked up some bottles using the Champneys logo and the droplet when we were initially going to use it as a colour changer. 

When I thought of the idea of using a crate to represent alcohol, I decided to use the developed logo and place it on relevant imagery so that I had some ideas to show Issy.

OUGD503 Responsive: Design Process 2: Champneys Email

Below is the email which we sent to the therapist at Champneys. We are hoping that she will reply before we have to make any final decisions! 

Tuesday, 25 February 2014

OUGD505 - Design Practice 2: Study Task 3 (Further Work)

I have decided to impose my flyer design on to a bus stop to promote the event even more. I think it works well at this scale which I'm happy about as it demonstrates how versatile my layout is. 

I have also placed it inside of a train station and there are always a lot of people walking through train stations and so this is a perfect place to advertise an exhibition. 

OUGD505 - Design Practice 2: Study Task 3 (Jackson Rising PDF)

OUGD505 - Design Practice 2: Study Task 3 (Jackson Rising)

Jackson Rising Task 1

Below is the brief we were given for our one day brief. There are two tasks which we have to complete. The first one is shown below. We have to design an A5 flyer using all of the information provided. 

This is the grid that I have used to produce the design. I have placed everything in the centre to keep it as ordered as possible. 

Jackson Rising Task 2

The second brief required a little bit more time and attention. I used a grid and placed all of the images using the same spacing. I am happy with the outcome of this work. 

Monday, 24 February 2014

OUGD503 Responsive: Design Process 2: Gabrielle Little Branding (Initial Contact)

Today I received a text from one of the third year Fashion students, asking me to design a logo for the brief she is currently working on. She has also asked me to design some business cards and a logo for her end of year show, however this is probably something which will probably be ongoing, after we hand in our responsive module. I am really looking forward to working with Gabrielle. Fashion has always been a keen interest of mine outside of graphic design and I think it is extremely important to work with people in other industries. This helps to push new ideas and creativity. Hopefully we will be able to meet up soon to have a chat about what she would like me to produce. 

Thursday, 20 February 2014

OUGD503 Responsive: Design Process 2: Champneys (Mail Shot Development)

As one of my roles is to design the Champneys mail shot to be distributed to all of their clients, I thought it would be worthwhile for me to create some prototypes first. This helped me to understand which were most successful and which needed working on. Before we decide on the final mailshot net to use I need to discuss the following ideas with Issy. I am beginning to come round to thinking that the simpler the better. 

I have shown these prototypes to Issy and she is really happy with them. We have decided to use one of the simpler nets as we don't want to over complicate it for the recipient. Below are all of the digital development files to demonstrate progress.