OUGD503 Responsive - Design Process 2 (YCN Boards)

Below are my final boards for Fedrigoni and Champneys. I am really pleased with the outcome of both sets of boards and I am pleased to be able to say that I produced both of them on behalf on myself and Issy. 

OUGD503 Responsive: Design Process 2: Champneys (Box Development)

Issy and I have decided to create a crate to put all of our products in. We went down to woodwork yesterday and asked one of the technicians whether it would be possible for him to assemble a box for us. He had no problem doing this for us and said he would have it done the following day. Issy and I were so happy about this as we had already booked a photography slot in which we need all of our products for. We decided that we were going to put their existing logo on the box as this also demonstrates the versatility of it and may actually persude YCN/Champneys to use this box for more of their products. 

We spent quite a considerable amount of time laser cutting the panel with the logo on it as we had only been provided with an image of the logo as opposed to outlines of each letterform. This meant that we had to experiment a lot before we reached the final piece which was successful to use. 

Below are all of the samples we did for us to double check that it was suitable before cutting into the final panel of wood. 

Once we had had the final piece all sorted we then sanded the top layer of it down to remove all of the brown marks. 

Having made the box we are now ready to put everything together. Issy was in charge of designing the labels and so we got together tonight to confirm that everything was suitable and we printed out all of the labels, packaging, mail shot and any other promotional material. 

I bought the wood shavings from Paperchase for us to put in the bottom of the box to give an added aesthetic feel. We put some Champneys products inside some of the containers so that our products are as realistic as possible to photograph. 

Both of us are extremely happy with the outcome of all of this work and we are looking forward to presenting it in the final crit tomorrow. Hopefully we will receive some positive feedback. 

OUGD503 Responsive - Design Process 2 (Champneys Email)

Although both Issy and I researched into creating a magazine spread to advertise Champneys, the more I thought about it the more I realised that it would probably be just as beneficial and probably more widely received if we developed it into an email instead. Below is the layout for the email which I created, taking inspiration from existing layout designs. 

OUGD503 Responsive: Design Process 2: Champneys Development

Below are all of the pieces of paper I had collected over the period of this brief to remind me to get everything done on time and manage my time well. 

For some of our presentation boards which Issy put together for one of our crits, I mocked up some bottles using the Champneys logo and the droplet when we were initially going to use it as a colour changer. 

When I thought of the idea of using a crate to represent alcohol, I decided to use the developed logo and place it on relevant imagery so that I had some ideas to show Issy.

OUGD503 Responsive: Design Process 2: Champneys Email

Below is the email which we sent to the therapist at Champneys. We are hoping that she will reply before we have to make any final decisions! 

OUGD503 Responsive: Design Process 2: Champneys (Mail Shot Development)

As one of my roles is to design the Champneys mail shot to be distributed to all of their clients, I thought it would be worthwhile for me to create some prototypes first. This helped me to understand which were most successful and which needed working on. Before we decide on the final mailshot net to use I need to discuss the following ideas with Issy. I am beginning to come round to thinking that the simpler the better. 

I have shown these prototypes to Issy and she is really happy with them. We have decided to use one of the simpler nets as we don't want to over complicate it for the recipient. Below are all of the digital development files to demonstrate progress.